In an online article from Israel’s tourist board “Tourist Israel” headlined “Why Tel Aviv is the ultimate LGBT travel destination,” the extent of the state’s pinkwashing propaganda machine is alarming.Īlongside other articles and adverts, the piece claims that Israel is “certainly the most accepting and progressive in the Middle East” and a “leader of gay rights in the region.” By making such sweeping statements, it is clear that this article was not designed purely for attracting gay tourists, but was rather another means of portraying the narrative of being “superior” and more “progressive” to other Middle Eastern nations. In the wake of the monumental growth of international support for the pro-Palestinian/anti-Israeli apartheid Boycott, Divestment and Sanctions (BDS) movement, resulting in boycotts of Israeli goods and tourism, the Israeli state has clung onto the “gay tourism” industry as a means of resisting further boycotts. Not only does pinkwashing bring in tourism for areas such as Tel Aviv, but it balances Israel’s historical track record of humanitarian rights violations. When looking specifically into the Israeli state’s use of pinkwashing, it becomes obvious why they chose this propaganda tool in particular. Leeching on to LGBT movements worldwide, culprits of pinkwashing desire to peddle the gay rights agenda as a means of appearing progressive and tolerant so that they can gain public popularity. Pinkwashing is a term used to describe the aggressive and deceitful championing of LGBT rights by governments and private corporations.
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The Israeli government has deceived much of the world with its “pinkwashing.”įurthermore, by creating a narrative that Israel is more akin to “Western” values than that of the predominantly Muslim populations in the Middle East, Israel is able to pitch itself as welcoming while depicting other countries in the region as backward. In face of the Israeli Defence Forces’ killing, torturing and displacing of Palestinians over the decades, the Israeli government still expects the world to champion the nation for its inclusivity and progressiveness. THE Israeli government prides its nation as being a “safe haven” for LGBT rights.